Creepy chalk art for the launch of Doctor Sleep Movie

Undertow Media approached Chalk Advertising to complete a chalk art board for their Doctor Sleep Movie Premiere night at Sylvia Park. We were so excited to jump right in after watching the trailer and being reminded of ‘The Shining’ that some of us watched nearly two decades ago.

‘Redrum’ the word used in the novel "The Shining" by Stephen King, was also used in the movie and spelt "Murder" backwards. This was going to be the theme of the artwork which was to be displayed on a large chalk board at the launch event.

(Redrum – backwards of murder - being suggestive of bloodshed, wrath, inebriation, violence)

Wikipedia

We made the large board that would contain the title of the movie ‘Doctor Sleep’ on top and have the ‘Redrum’ artwork at eye level to the spectator and the mirror image of the title at the bottom of the board.

Most of the artwork was completed before the guests arrived and the remaining bits were finished as guests were having drinks before the movie started. While we were finishing the artwork we were asked to take photos of the guests next to the board. Some of the guests even had the opportunity to add a little chalk line or two themselves.

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    Kohimarama School Fundraiser Wins 3rd Place

    I had the privilege of being invited to assist Kohimarama School in overseeing the design and painting of a mural for the Resene Mural Masterpieces Competition.

    First step was to interview the students for ideas of what the school meant to them. The feedback was then used to compile relevant themes for the mural design across four different age groups. This was such an exciting, collaborative and creative process. The kids were so cute and had some amazing ideas and thoughts.

    Using the feedback and ideas from the kids, I designed four murals and compiled the material requirements for the project. Together with the PTA of Kohimarama School, the outlines were painted onto the boards in preparation for the parents and children to colour in.

    We divided the boards into multiple small squares which were sold to raise funds. The idea being that the parents and students would paint their purchased square on the day of the event.

    I helped coordinate and assisted the event to ensure that everything went according to plan. After the event myself, along with the PTA, tidied up the outlines and filled in some spaces with a second coat of paint before entering the Resene Mural Masterpieces Competition.

    The School won third place in the competition which can be viewed at the following link: https://www.resene.co.nz/competition/murals/25-2017.htm

    Desmer Glenn - Founder

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      British Airways selfie competition

      British Airways was running a competition that was part of a marketing campaign. To enter the competition, people had to take a selfie of themselves in front of their preferred destination and post it on twitter. The winning prize was two club tickets to the destination in your selfie.

      We were tasked to create a beautiful chalk depiction of some of the world’s most romantic destinations. These destinations were pre-selected by British Airways cabin crew and were the centrepiece of the event. Chalk pavement art was selected as it is unusual in South Africa, but associated with many popular European destinations. The six destinations selected were London, Paris, New York, Rome, Mauritius and Victoria Falls. The artwork was displayed in the piazza at Melrose Arch, a popular public space, surrounded by many restaurants.

      We loved the fact that it was a live event. We were able to engage with the public as we did the artwork and attracted quite a crowd. The project ran pretty smoothly except for one small snag, the shopping centre management did not want any chalk on the paving so Meropa had to quickly source a chalkboard at the last minute. This was a minor setback but didn’t stop us from meeting our deadline. Meropa Communications and British Airways were ecstatic with the end result and the event was a huge success.

      A special thanks to Vanessa Blundell who assisted with the artwork. You a star!

      Desmer Glenn - Founder

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